The fair.digital Initiative
Together we can change the status quo of digital business models. That is our mission!
Dangerous Platform Monopolies
“Surveillance capitalism” threatens people’s digital sovereignty and freedom. In recent years, digital platform monopolies have emerged, leading to excessive data collection and to behavioral analysis and manipulation.
fair.digital as a Countermovement
fair.digital is the counter-movement to this “surveillance capitalism”. As representatives of the IT industry, we consider it our duty to offer resistance to this misguided form of the digital world. We oppose Big Brother as a business model.
fair.digital opposes the “surveillance capitalism” with a strict orientation towards principles. A large proportion of European digital products and services are already based on these principles – but they are not yet sufficiently visible in global competition. These principles must come to the foreground.
fair.digital Seal of Quality
This is why fair.digital offers the possibility to award digital products and services with a seal of quality. The seal makes fair offers and their advantages visible to the user, quickly and easily. As a result, both sides profit.
Three fair.digital Principles
fair.digital stands for the fair treatment of users and the promotion of the digital sovereignty of people and companies. Digital products and services certified with fair.digital stand out positively from the market. They are characterized by the fulfillment of three central principles:
fair.digital is an initiative of fair.digital e.V. in cooperation with its partners.
fair.digital is managed by the board of its initiators:
- Andera Gadeib (deputy chairman of the board)
- Prof. Alexander Mädche (deputy chairman of the board)
- Martin Hubschneider (chairman of the board)
- Prof. Michael Bartsch (member of the board)
- Dr. Oliver Grün (member of the board)
fair.digital is supported by well-known personalities from academia and IT:
- Prof. Bernhard Kölmel
- Prof. Irene Bertschek
- Prof. Peter Liggesmeyer